Come See Woodguard Fencing at the Expo Center in Portland, Oregon
Booth 728 … See ya There!!!
“Success is solving the customers problem, success is not answering pricing questions” – Jeff Filkins aka woodguard.net
A customer asks you the price of a common item. You know that your price is higher than your competitor.
What do you do?
How would you earn this customers business while upholding the highest standards in business practices.
This is the busy season customers are busy, you’re busy and the last thing we want to do is waste time. Whether in person or on the phone, we answer pricing questions all day long. If you’re not the lowest price in town having a strategy to gain that customers business is vital to your continued success.
When a customer asks you for your price on a product you sell your response should be: “The price on this product is $xx.xx AND we have something better” (Woodguard e.g.)
Your customer may start asking you questions about Woodguard and the price. At this point you are not taking time from your customer you are solving a problem which is valuable. When your customer calls a box store they will ask the price on common item, and then may ask, “Do you have Woodguard?” and the box stores response will be, “I don’t know what you’re talking about.” Or “I’m not familiar with Woodguard”
This is your advantage you now have a reason for the customer to come see you first! The first place the customer goes also has the advantage of offering the higher margin items to complete the project. This will increase your average ticket sale, your gross margin and best of all, separate you from all the sales people who are answering pricing questions, because you help solve problems through project selling!
This is building secrets we all should know!
There are many tools in business and by far my smart phone is one of the most valuable ones. When my smart phone was factory reset, I learned that there is information that can be lost that isn’t backed up by your normal backup safeguards. Even with Gmail, AT&T Sync, Samsung Link, SIM Card, SD Card, and play store apps, I managed to lose information that was important. I recovered the information the old fashion way, I went to my office and dug through files until I found what I needed. Having this happen during a work day and interrupting my routine could have cost me more than time. I have been thinking about how prepared I am for situations like this. Am I forecasting far enough ahead to be prepared?
I have realized there are many things at home, at work or somewhere in between that I use or look at everyday and assume it is functioning properly. These are the thing that are “never a problem, until they are a problem.” I wouldn’t be doing my Blog justice unless I tied this into fences or at least made reference to a fence. This is FenceNews after all!
Yes, fences are one of the things you see everyday and as long as it’s upright there isn’t a problem, Right? The answer is, “not necessarily.” Like I mentioned previously, there are many things in the same category as the fence in your back yard. Tires on the car, batteries in emergency lights, filters in the heating and cooling system, ink in the printer, information on your computer, information on your smart phone, oil in the car, and the list goes on. All these things have the potential to become problems if we don’t take the time to do proper maintenance and prepare for things unseen the best we can.
Maintenance is the answer!
It goes as far back as “A stitch in time saves nine” A stitch in time is a proverb that originated in Anglo Saxon Britain, which literally means that a timely effort will prevent more work later. There is a huge theme that has emerge in building, design, and consumer goods all over the world.
The theme is Low-Maintenance. You see and here it everywhere and if you pay close attention you will see that some low-maintenance products really are a better value.
One of those products is Woodguard.
Woodguard is one of the first Low-Maintenance building products. Since 1978 Woodguard has taken structural Douglas Fir and treated it with borate and then encapsulated it in plastic. It makes for a great fence post, horse fencing, sub-structure for decks, arbors, pergolas, trellises, and any outdoor project where aesthetics and low maintenance are priorities. As a rail fence it has the strength of wood and the durability of plastic and costs less than vinyl!
Fences need maintenance. That means every year you should go out and inspect your fence posts, sand, paint, replace loose or damaged boards and tighten loose gate hardware. Just like you rotate the tires on the truck. Decks need the same annual care. One of the most common mistakes regarding fences is, assuming that CCA ( Chromated copper arsenate ) pressure treated wood rated for ground contact does not need maintenance.
If you read the warranty information from the pressure treated manufacturer you will find that annual maintenance is required. It will state that a “topical water repellent should be applied annually” and that there are specified fasteners so that rotting isn’t promoted throughout the fence post.
Chromated copper arsenate (CCA) is a chemical wood preservative containing chromium, copper and arsenic. CCA is used in pressure treated wood to protect wood from rotting due to insects and microbial agents. EPA has classified CCA as a restricted use product, for use only by certified pesticide applicators.
Your fence is only as good as your posts! And your posts are only as good as your maintenance routine. Low-Maintenance seems to make all the sense in the world!
I hope this information is helpful and gets you thinking preventative maintenance. Whether it’s backing up the data on your smart phone or building a fence with low-maintenance posts so it last a lifetime. Maintenance helps you to spot problems early and avoids emergencies.
I would love to hear any tips or tricks you have or if you have a low-maintenance suggestion. Please contact me.
Happy Building !!!
In my opinion; success, both professionally and personally are directly related to the health of your relationships.
Check out @INTUIGY’s Tweet: https://twitter.com/INTUIGY/status/439451969820712961
If you have ever thought about selling a home or if you have sold a home in the past. You have probably asked, “how can I increase the value of my home?” There are several things that a home owner can do to increase the value of their home but I am going to focus on fences. Will a fence increase the value of my home? Another important question to ask is, “will a rotted fence or no fence decrease the value of my home?” The quick answer: Fences DO increase the value of your home and increase curb appeal while reducing the time on the market. If a fence needs replaced or repaired, the cost can be deducted from your homes value in a buyers offer to buy effectively lowering your homes value. Consider what some of the experts in home selling and home owning have to say: MSN Real Estate According to MSN Real Estate there are 13 big threats to your homes value and 9th on the list is no fence. 9. No fence Threat to value: Low; 5% to 10% Many potential buyers are looking for a home with a fence because they have pets or want their children to be able to play in the yard safely. “When you look at standard appraisal forms, there is a premium paid for fences,” Wiley says. He says porches and decks also add value to homes because people like outdoor space, especially in good climates.”